Writing a press release is considered conventional book promotion and may be an efficient method of getting your book in front of editors and reviewers. While promoting your book online may help you sell it and spread the word, there are instances when it’s beneficial to revert to the time-honored method of book publicity through conventional marketing to clinch the deal.
You provide editors and reviewers with material that is simple to, publish or disseminate through a press release. When drafting a press release, you must first persuade editors and reviewers that your book is unique, fascinating, and well worth reading. Include all of your book’s essential information—title, author, ISBN, price, release date, website, and available locations—so that media outlets can quickly locate your book.
When drafting a press release, begin with a brief, concise “hook” sentence. This line will be the first thing editors and reviewers see, and as such, it should be clear, attention-grabbing, and devoid of clichés. Consider your hook similar to the title of a news story. As the name implies, it should entice your readers to continue reading.
The opening paragraph should provide the news release’s city, state, and current date. The rest of the paragraph should be about four words in length and should include the most critical information (and major selling elements) about your book. Would a reviewer or editor want to read your book after reading just the opening paragraph? Because editors get so many press releases, many will skip beyond the first paragraph if they are not captivated.
The following two paragraphs should build on the first, providing the necessary material but not necessary. This is the section in which you may provide historical background, facts about your protagonist, or the narrative plan. Instead, you must include nothing here; instead, consider the aspects of your book that are distinctive, innovative, or intriguing. When drafting a press release, consider the following: “What are the factors that will persuade people to read my book?”
Typically, the fourth paragraph will include the author’s biography. Everything you provide in your about the author section, whether it’s past or present employment, education, or hobbies, should connect to the topic of your book or platform in some way. Bear in mind that you are selling the book, not the author.
Include any book reviews you have in the press release. Reduce the length of the reviews to a line or two—you don’t want to scare away editors and reviewers with huge blocks of text! If you have many reviews, select two or three depending on the substance and the reviewer’s name or position’s reputation.
It is critical to make press releases short yet informative while drafting them. Remember that editors usually do not have a lot of time to devote to a single release, so your press release should be one page long as a general guideline. Once you’re satisfied with your release, you may email it to media outlets, distribute it through newswire services, and use it for other promotional purposes!
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