BOOK COVER: DOES IT MATTER?

The book cover is the first thing that a reader will see. The purpose of a book cover is to pique the interest of the person to read the book with astonishing visuals. 

What is a Book Cover?

A book cover is the last creative thing to do in publishing a book. Whether you’re an independent publisher or a self-published author, you need to know what your target market wants to make wise, data-collected strategic decisions, so it requires time and research to create a great book cover. When you try to analyze the book covers, you see you need to take note of those covers that made you like them and how they grabbed your attention. For those books you want, you can try to study the book’s structure or anatomy to understand more what aspects of the cover design will make someone turn their head to your book.

DESIGN AND LAYOUT

DESIGN

The book cover design is composed of images and texts, and to get the perfect layout for your book cover, it is essential to know what message you want to convey to your readers through your design. Every element you decide to put must correlate with the theme of your book; the texts, fonts, images, and any feature you choose to add.

LAYOUT

The layout of the book cover is how the designs, images, texts, and any other feature is placed on the cover and how it is placed rightfully.

FRONT COVER 

The book’s front cover is its selling point; here is where the essential elements of the book are placed, like the title and the author’s name. Images or subtitles(if available) can also be placed there, and it is optional. 

TYPOGRAPHY

The font can be a mood setting of the book and give a feel of what the book is about, so do not forget to be creative with the font because they convey more message than the actual words on the title, so it is better to choose from the tone and content that is aimed.

TITLE

I believe we all know what a title is and how to make one; however, not all of us can create a great one that will stick in the reader’s mind. In brainstorming a title, it is wise to think like a reader, not a writer. Think about how you would like a title to be made and conceptualize the idea that will come to mind.

SUBTITLE

If necessary, add a subtitle to your title to help it stand on solid ground. To further develop the message of the title, it must complement the title and provide more information.

IMAGERY

This is undoubtedly the most significant aspect of a book cover among all the other components. It must entice the reader while conveying the book’s subject matter. Use the visual element to evoke feelings of expectancy, mood, or anticipation. The aesthetic aspect of your cover is the first thing your potential reader will see and what they will remember, so don’t cut corners here. Make sure it presents itself professionally.

BACK COVER

If the reader turns to the book’s back cover, the front cover has already caught their eye. It was sufficient to pique their curiosity and urge them to examine the backside. The back cover must guarantee they will need to read the book all through. The most crucial portion of the back cover is a book summary that provides enough information to make the reader unable to refuse to purchase it.

If the work is academic or professional, your headshot, profile, and qualifications should also be included on the book’s back cover. Readers want to learn more about the author, and 

Information about the book’s author can assist the description in sealing the deal.

The International Standard Book Number (or ISBN) and the associated barcode should have space on the rear cover. Finally, any book reviews and your brand logo should be included on the back cover if relevant to the book.

DESCRIPTION

This part is a summary of the book and provides the highlights, and like a movie, it also gives a teaser. It should explain why readers should pick up your book and what to expect.

BOOK REVIEWS 

For many of its target consumers, book reviews and endorsements are selling elements that give the book legitimacy. They resemble the product endorsements made by famous people in television commercials.

AUTHOR BIOGRAPHY

If your work is fiction, show your individuality while introducing yourself and outlining your most recent achievements. Establish your qualifications when introducing yourself and your most recent work if your book is nonfiction. Make a connection with readers by promoting yourself in your author bio.

SPINE

The spine text for completed works that are longer than 130 pages must include the primary title and the author’s last name. Make it simple to read and ensure that it can be viewed sideways.

CONCLUSION

Even if you’re not a skilled artist or designer, a great book cover is an investment that will guarantee the desired result. A conventional publisher would never skip this stage, so you shouldn’t either. A professional, stunning cover that sells your book is a crucial advertising tool.

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